Learning from Your Audience: Get off the one-way update treadmill

Here are three ways to learn from your all-hands meeting and continue to improve engagement.

Running a virtual all-hands meeting often feels like you're delivering the nightly news. You do the best you can – providing the vital information that your team needs, but you don’t even get the chuckles of a live studio audience or the silent applause from a YouTube or Facebook Live video.

While you may not be able to get real-time feedback on your remote meetings (especially if you’re running on a tight schedule), that doesn’t mean you’re stuck.

Here are three ways to learn from your all-hands meeting and continue to improve engagement.

Monitor of watch times

If you’re running pre-recorded asynchronous meetings, then you’ll get insights about if your team is paying attention. Metrics like how much of your update they watched (either as a percentage of the total or the amount of time spent) can help you make critical decisions about how long your updates are, and which updates get the most attention.

Track Questions and Responses

Watch times give you passive viewing information - after all, you can't tell if someone is still watching, just that the video is still running! But combining that information with the volume and tone of questions and emoji responses gives you more insight into how your team responds to and engages with your update.

These questions are also an excellent opportunity to identify other presentations you can make based on what interests your team.


The best way to get feedback on your meeting is the most basic: Ask. At the end of every Breve meeting segment, we ask for input from the viewer. Viewers can respond with an emoji, written feedback, or both.

If you’re not an Breve user yet, you can also get feedback on your meeting using a tool like CultureAmp or even as simple as a Google form.

Apply Testing

When you can apply metrics to your staff meetings, you can improve them – getting better engagement. Better engagement with your all-hands sessions makes sure that the important messages you're delivering are received.

Not sure what you could test? Here are a few ideas:

  • When you release a new update. You can test the time of day as well as which day you’re releasing a new update. Some teams will be more likely to tune in and be responsive on a Monday morning, while others prefer Thursday afternoons.
  • Length of updates. You can also test how long each segment is and how long your collective updates are.
  • Types of updates. While you can't make every update a good news celebration, you can also test what kinds of messages you incorporate – from product updates to marketing and sales to see what excites the rest of your team.
  • Speakers. Some speakers are naturally going to be more engaging. By monitoring engagement on different speakers, you can help each speaker improve and make strategic decisions on who needs to deliver different types of updates.

How do you learn from and improve your meetings?

Connect with us on Twitter or LinkedIn and let us know!